Marketing audits · Strategy · Creative direction

Strategy with a creative edge.

Lyko Media helps brands understand where they stand, decide where to go, and turn it into campaigns people remember. Audits, marketing strategy and creative campaign strategy, in English and Polish.

Audit first Decisions grounded in real market and competitor insight.
Creative by design Ideas and storytelling built into the strategy, not added later.
Premium brands Experience with beauty, luxury, fragrance and automotive.
EN · PL Working fluently in English and Polish.

How I work

I look at your market, your customers and your story, then turn what I find into a plan and a creative direction your team can act on.

Marketing Audit What is working, what is not, and why
Marketing Strategy Positioning, priorities and a clear roadmap
Creative Campaign Strategy Concepts and stories that make you stand out
Clients

Trusted by cool companies of all sizes.

  • Recepiq
  • Sodashi
  • Skinqor AI
  • Jarocin Sport
  • Micro Transformations USA Academy
  • Global Spa Touch
Services

Three ways to work together.

Start with an audit, build the strategy, shape the creative. Each can stand alone, and they work best together.

01

Marketing Audit

A clear look at how your marketing performs today and where the opportunities are.

  • Positioning and messaging review
  • Competitor and market analysis
  • Channel and customer journey review
  • Prioritised recommendations
02

Marketing Strategy

A practical plan that tells you what to focus on, what to stop, and what to do next.

  • Positioning and audience definition
  • Channel and budget priorities
  • Messaging direction
  • Actionable growth roadmap
03

Creative Campaign Strategy

Big ideas with a strategy behind them, for brands that want to be remembered.

  • Campaign concept and storytelling
  • Creative direction and tone
  • Content and channel plan
  • Briefs ready for your team or agency
Approach

Understand. Decide. Create.

Good creative work starts with good thinking. The process is simple and the output is something you can use straight away.

01

Understand

We review your brand, customers, competitors and the places where momentum is lost.

02

Decide

We turn insight into positioning, priorities and a plan you can act on with confidence.

03

Create

We shape the campaign idea, story and creative direction that bring the strategy to life.

About

Marketing thinking with a creative point of view.

Too much marketing advice is broad, vague and hard to apply. Lyko Media exists to bring clearer thinking, sharper analysis and more creative ideas into the way brands grow.

I work directly with owners and marketing leaders who want better decisions, not just more activity. Many of my clients are premium and luxury businesses where positioning, story and detail make the difference.

No fluff. No inflated promises. Just sharper thinking tied to real business outcomes.

Marta Lyko, founder of Lyko Media
FAQ

Good to know before we talk.

What does a marketing audit include?

A review of your positioning, messaging, competitors, channels and customer journey, delivered as a clear report with prioritised recommendations, not a pile of metrics.

How is pricing handled?

Every engagement is scoped individually. After a short intro call I will propose the format and investment that fits your goals.

Do you also implement the strategy?

My core work is audit, strategy and creative direction. Where useful, I can support implementation, or hand over everything your team or agency needs to execute.

Which industries do you work with?

I work across industries, with particular experience in beauty, wellness, luxury and premium services, fragrance and automotive.

Can we work in Polish?

Yes. I work fluently in both Polish and English.

Contact

Let’s talk about your brand.

Book an intro call or send a short message. Tell me where you are and what you want to change, and we will see if I can help.

Send an inquiry

Your message will be sent directly from the website.

Book directly

A short, practical conversation. No hard sell. You will leave with clearer direction even if we do not work together.

If the calendar doesn't load, book directly on Calendly.

Ready to give your marketing a clearer direction?

Book an intro call and we will talk through your brand, your market and where a strong strategy could take you.

Book an Intro Call